Glen Grant

Glen Grant single malt had never been marketed in the U.S. and FLY was chosen to launch it in selected cities. Founded in Scotland in 1840, the Glen Grant distillery was the first to have electric light, and introduced the tall slender sills and purifiers that created the fresh malty flavor and clear color that defines the whisky to this day. FLY’s strategy was to bring Glen Grant’s spirit of innovation to a new generation of Scotch drinkers, specifically, the innovators in Silicon Valley and Silicon Alley.